The Bubblies learn that breastfeeding in the first hour after birth and thereafter ensures the health and development of a new baby. On the occasion of the 2010 Breastfeeding Week in Viet Nam , this TV spot aim to raise public awareness on exclusive breastfeeding.  Created by UNICEF EAPRO regional office and WHO originally, it is adopted to Vietnamese by the Ministry of Health, UNICEF, WHO, and Alive & Thrive.