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"Yahoo! Safely” launched to help create a safer internet environment for users in Viet Nam

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Partnership with UNICEF will provide online safety tips for educators, parents and teens

UNICEF_Yahoo_sign_MOUHo Chi Minh City, May 31, 2011 – Yahoo!, the premier digital media company, today announced the launch ofYahoo! Safely Viet Nam, an initiative designed to help Internet users make safe and smarter choices online. As part of this campaign, Yahoo! is partnering with the United Nations Children's Fund (UNICEF) to promote a safer Internet experience for children and young people through more responsible use of online technology. The programmeextends to parents and educators to equip them with the knowledge and also the understanding to identify the potential risks that may impact their families, students and communities.

Launched today, the Yahoo! Safely website (http://vn.safely.yahoo.com/) is a one-stopresource to inform parents, educators, children and young people about important topics such as online etiquette, managing digital reputations, how to avoid cyber-bullying and other form of abuse and exploitation, and learning how to minimise risks on mobile Internet devices.Yahoo! Safely is a global program from Yahoo!, a longtime industry leader on child safety, where users across 26 countries and 14 languages can access information and advice on making smart choices online. In line with its vision 'to deliver your world, your way', the Yahoo! Safely website encourages parents to take the issue of Internet security for children seriously. The Yahoo! UNICEF collaboration will offer a parents-children learning network through various courses and interactive materials to make the young acutely aware of the potential issues related to online safety.

"In a fast developing country like Viet Nam, more and more children and adolescents are using internet and other digital technologies in their daily activities. They may unknowingly expose themselves to danger such as involving in inappropriate or possibly illegal activities or being at risk of sexual exploitation. Providing children and their parents with knowledge and skills on digital safety will help to protect them from the negative impacts of online behaviors. Together with Yahoo!, we aim at promoting a culture of digital responsibility and foster the ability to judge, navigate and consume content and services in optimal ways. Through the partnership with Yahoo!, UNICEF hopes to provide children and young people in Viet Nam with further protection in the digital time", said LottaSylwander, UNICEF Viet Nam Representative.

Yahoo! Viet Nam and UNICEF Viet Nam will sign a Memorandum of Understanding (MOU) that commits to a long-term partnership on digital safety as well as some broader issues that impact children in Viet Nam. By leveraging of the power of Yahoo! and its reach across 680 million worldwide and 6.8 million users in Viet Nam (Source: comScore Media Metrix April 2011), people, parents, youths and communities can leverage the knowledge, tips and guidance from the Yahoo! Safely website to educate, inform and stay safe online.The initiative will also target parents, and teachers to deliver interactive training lessons under one roof using a network of accredited trainers.

"The Internet is an amazing resource that creates a level-playing field for learning, communicating and entertainment but as with anything, there are potential risks which should not be ignored. This is where Yahoo! Safely becomes an invaluable tool for parents and young adults to enjoy the full potential of what the Internet offers with a clear understanding of the potential dangers. We are proud to collaborate with UNICEF on this initiative that will give children, parents and educators the resources they need to make smart digital decisions and deal with the important online issues that they face every day," said Jane Prior, Head APAC Communications at Yahoo!

Yahoo! and United Nations Children's Fund (UNICEF) have come together to collaborate and promote online safety on Yahoo! Safely (http://vn.safely.yahoo.com). In line with our vision as the premier digital media company, Yahoo! believes that the Internet delivers endless opportunities, offering unprecedented communication tools that link families and friends around the world.It is an interesting place where positive experiences can be shared among families who get together to enjoy quality time over a game, show or academics, without neglecting the fact that online safety is of prime importance to create a safer tomorrow.

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About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

About UNICEF

UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF Viet Nam seeks to work more closely with the private sector to achieve best results for children.

For more information, please contact

Ms. ManaliPattnaik
Yahoo! Southeast Asia
+ 6568098185
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Mr. Dao Duc Thanh
T&A Ogilvy
+84 942261182
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Ms. Nguyen Thi Thanh Huong
UNICEF Viet Nam
+ 84 4 8224383 ext 118
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

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